Hevy Traffick Entertainment

 

The Art Of Organized Noize

The Art Of Organized Noize

 

I've been anticipating this for MONTHS. For those who may not know, Organized Noize is the production crew that was the creative force behind Outkast's and Goodie MOB's earliest albums, as well as Dungeon Family members Cool Breeze, Witchdoctor and Backbone. If you weren't around or just don't remember, Outkast's first album SouthernPlayalisticadillacmuzik, sonically changed hip-hop. And then to follow it up with Goodie MOB's debut album, Soul Food, Organized Noize solidified themselves as pioneers in not only southern hip-hop, but hip-hop as a whole. And yes, I would put Organized Noize as one of my top 3 producers of ALL TIME.

But hey, this blog isn't about that. It's about the documentary The Art Of Organized Noize that is now available on Netflix. I've always been a Dungeon Family fan, so I was always familiar with the Organized Noize. But this film did an excellent job of breaking down how influential Organized Noize was to southern hip-hop as a whole. It was amazing at the time to have production with NO sampling...just live instrumentation, funky ass bass and thunderous 808s. To think that they are overlooked by the majority of hip-hop fans has always bothered me. Rico Wade, Ray Murray and Sleepy Brown really crafted a sound that could not be imitated.

There was a lot of informative stuff in this documentary that even I didn't know. To see that Puffy, of all people, directed Outkast's first video for Player's Ball was shocking to me. To learn about the formation of the Dungeon Crew and how they came up with the name is great. It's so much good stuff packed into this documentary. You had commentary from everyone...Pebbles, LA Reid, 2 Chainz, Ludacris, Puffy, Outkast, and others. They also touched on the creation of Outkast's classic debut as well as the making of TLC's Waterfalls. I was thoroughly impressed by this and hopefully, Organized Noize can get their accolades on a national level finally.

I definitely recommend this. It's worth the viewing.

 

Sleepy Brown, Ray Murray, & Rico Wade (Organized Noize)

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